![]() However, these people provide some sort of personification of the brand. ![]() ![]() These are people that aren’t necessarily related to the field of the advertisement, or the product in itself (Felton, 2006). Again, the modernist colors of silver/metallic showcase the brand as a cutting-edge product for the sophisticated consumer (“Week 1 Overview”).įelton encourages brands to utilize unreal people (Felton, 2006). While the text simply states “World’s Best Tasting Vodka” & “Drink Responsible” which exemplifies the brand’s persona but still encouraging social responsibility by stating- “Drink Responsible”. There is plenty of white space that allows the reader to focus on the text. This high contrast fusion of photography and illustration in this vignette arrangement is one of my favorite Grey Goose adverts. This plays perfectly off the text, and highlights the white Grey Goose Logo (“Week 1 Overview”). The blue offers quiet strength, purple is classy, and the silvery color suggests modernist tones. The analogous colors are a strong point of the advert because of the colors representative attributes (“Week 1 Overview”). In addition, to higher contrast, or better yet-a further distinction with the contrast would provide more white space and help the movement of the advert. However, the images themselves are not overly inspirational- they could be improved upon if there was higher contrast. The image complements the text, and avoids the “see-say” issue that some designers can run into. “Since intrinsically similar the extrinsic brand image of the product, communicated through its advertising, becomes the meaning customers seek” and eventually purchase (Felton, 2006). The brand sets out to illustrate that Grey Goose is “extraordinary”. However, we think you will only need one night to know you made the right choice.The first double-page advertisement focuses on brand image. They also both come with our 30 night comfort guarantee, which means if you are not satisfied with the comfort level our products give you, you can return it within 30 days in new condition with a full refund. We sell toddler, twin, queen, king, and California king, so no matter what size bed you prefer to sleep on, we can make sure you are getting the most lavish bedding. Furthermore, both comforters come in a variety of sizes that can accommodate any bed. It is thick, cozy, and is guaranteed to keep you warm. However, in the dead of winter, when the air is crisp and sitting by a roaring fire sounds amazing, our winter weight is perfect for you. It is great for temperate climates, and is wonderful for a typical spring or autumn evening. Year-round is the most versatile weight, with the ability to keep you warm, while not smothering you. ![]() The lightweight style is for areas that generally have a warm climate and for people that wish to have a comforter that gently covers them, and is perfect for those warm summer nights. One look will let you know that you have found a down comforter that is the height of luxury.īoth styles come in three different weights: lightweight, year-round, or winter. The combination of Egyptian cotton and satin perimeter allows for the most comfortable sleeping experience you will ever have. Its true baffle box design keeps the down in place, eliminating lumps and controlling temperature over many uses. It is also wrapped in Egyptian cotton, but is Pearl colored and features a double row stitch with a satin perimeter. Much like the Natural Nights comforter, it is filled with Hungarian white goose down, but with an 850 fill power. Our Snuggle Soft down comforter is our top-of-the-line product. Hungarian white goose down is known for its ability to trap air, giving your comforter a fluffy feel that controls its temperature throughout the night. Natural Nights is filled with 750 fill power Hungarian white goose down, the same as its down pillow counterpart. It is double row stitched with a corded perimeter, giving your comforter a look that screams high-quality. It is Ivory colored, and is certified organic. The Natural Nights down comforter is made with an Egyptian cotton shell, the finest cotton in the world. Each will wrap your body in the most luxurious fabric, and will not only keep you warm, but will make you feel like you are staying in a five-star hotel. These are our Natural Nights or Snuggle Soft lines. In terms of the variety of comforters that we sell, there are two that you can choose between.
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